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SW10 is a postcode district in the SW (South-West London) postcode area, covering 1.4 km². Prices, sales and comparisons below are for homes sold in the twelve months to July 2026, from HM Land Registry sales matched to their energy certificate.
In the twelve months to July 2026, homes sold in SW10 (West Brompton and Chelsea) went for a median £12,058 per square metre, -11.4% on the previous twelve months and -4.2% on five years earlier. The median price paid was £875,000, across 151 sales (225 in the twelve months before).
That is 42.6% above the median for the SW postcode area (£8,456) and 89.5% above London as a whole (£6,364), ranking SW10 9th of 219 London postcode districts by price per square metre and 5th of 23 in SW. Closest in price across London: W1H Marylebone (£13,187) and EC2Y Barbican and London Wall (£11,527).
79% of the homes sold were flats or maisonettes, the median home sold had 84 m² of floor space and 3% were new builds. Flats sold for a median £700,000 and houses for £2,900,000.
Of the 5 districts bordering SW10, 2 are dearer per square metre. The dearest is SW3 Chelsea at £15,822 and the cheapest SW11 Battersea and Clapham Junction at £9,446.
| Median £/m² | 12-month change | |
|---|---|---|
| SW10 West Brompton and Chelsea | £12,058 | -11.4% |
| South-West London (SW) | £8,456 | -2.6% |
| London | £6,364 | -2.9% |
Each point is the median price per square metre of the homes sold in the twelve months to that month. Months with fewer than 30 sales in SW10 are left blank.
| Period | 12 months to | Median £/m² | Change to latest |
|---|---|---|---|
| Latest | Jul 2026 | £12,058 | |
| One year earlier | Jul 2025 | £13,615 | -11.4% |
| Five years earlier | Jul 2021 | £12,583 | -4.2% |
| First in the series | Mar 1995 | £2,200 | +448.1% |
Land Registry sales in SW10 matched to the home's energy certificate, the sales every figure on this page is computed from.
SW10's Location Premium is +89.2%: in CityDataLab's factor model fitted to July 2026, an otherwise identical home (same size, type, age and energy rating) is priced 89.2% more per square metre in SW10 than in a district at the average London district price level.
The model measures a district's location by its median price per m² over the previous twelve months, in standard deviations across London's postcode districts. SW10 sits 1.83 standard deviations above the average district. The Location Premium is the part of a home's price per m² the model puts down to that location; the rest depends on the home itself and on the market as a whole. How each factor's Premium has moved · Price a home with the property calculator.
Districts that share a border with SW10, dearest first.
| District | Median £/m², 12 months | 12-month change | Median price paid | Sales, 12 months | Vs SW10 |
|---|---|---|---|---|---|
| SW3 Chelsea | £15,822 | -4.2% | £1,162,370 | 204 | +31.2% |
| SW7 South Kensington | £14,740 | -5.8% | £1,240,000 | 149 | +22.2% |
| SW5 Earl's Court | £11,296 | -3.4% | £868,000 | 104 | -6.3% |
| SW6 Fulham | £10,226 | -2.1% | £782,500 | 580 | -15.2% |
| SW11 Battersea and Clapham Junction | £9,446 | -4.2% | £721,500 | 814 | -21.7% |
Prices are HM Land Registry price paid data for homes sold in SW10, each matched by address to its MHCLG energy performance certificate for the floor area. Price per m² is the price paid divided by that floor area; medians are taken over the twelve months to the month shown, and districts, their postcode area and London are always compared over the same twelve months. Sales without a matched certificate, and non-residential and "other" sales, are not counted. Neighbouring districts are those sharing a border on the postcode district maps by Wikipedia contributors (CC BY-SA 3.0). See how CityDataLab's factor model works.